The Electric Daisy Carnival is one of the biggest electronic dance music festivals of the summer, spanning three days and attracting hundreds of thousands of partiers.
It's also a breeding ground for cutting-edge advertising, and EDC and its marketing partner Live Nation have forged deals with a total of three major digital players to attract brands. And like so many initiatives nowadays, mobile is at the center of it all.
Here's a quick rundown of what will be happening at the festival this weekend in Las Vegas:
1.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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