Give our readers an inside look at your brand's marketing approach by joining the Adweek Columnist Network. If you're a VP or above, submit your pitch.
Nowhere is artificial intelligence evolving as quickly as with the virtual assistant “wars” playing out. Siri, Alexa, Cortana, Google Assistant and the entry-level players are locked in an innovation battle that they hope will blur the lines between machine and human. With that comes endless marketing and experiential possibilities. In fact, Gartner recently concluded that virtual assistants are one of the key technologies that will impact digital business models. However, virtual assistants don’t just represent a war between Apple and Google; it’s a strategic, customer experience (CX) battle that will reset the course of consumer marketing moving forward.