3 Ways to Use Experiential Marketing to Deepen the Impact of Social Media

Opinion: If a user’s intensity switch is disengaged, a brand’s message will go unheard

Give users an experience they will engage with and remember designer491/iStock

In a world where people check their smartphones 85 times per day, usually for less than one minute at a time, consumer engagement can seem elusive, but short attention spans and screen addiction don’t tell the whole story.

Brett Hyman is president, CEO and founder of NVE Experience Agency.