3 Ways to Think Like a Successful Advertiser

And keep growth in mind

In my role at Facebook, I’m in daily discussions with leaders at large multinational organizations. These global brands are relentlessly focused on one key thing: growth. When I meet with them, the tone of the meeting is often set by the most senior person, saying, “Don’t tell us what we want to hear; tell us what we need to know.” They are impatient for progress. Typically, the questions asked are: How can we create a competitive advantage? Who can we learn from? Who’s doing it best creatively?