In my role at Facebook, I’m in daily discussions with leaders at large multinational organizations. These global brands are relentlessly focused on one key thing: growth. When I meet with them, the tone of the meeting is often set by the most senior person, saying, “Don’t tell us what we want to hear; tell us what we need to know.” They are impatient for progress. Typically, the questions asked are: How can we create a competitive advantage? Who can we learn from? Who’s doing it best creatively?