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A recent report on the Modern Marketing Department released by eMarketer looked at a number of challenges marketers face when trying to push the boulder up the hill. The report cites some fairly compelling third-party data that puts issues like talent, culture and organizational models ahead of things like technology and data. For example, over 35 percent of CMOs interviewed by the AMA and Deloitte say that “the right talent” is their main concern when it comes to modernizing their marketing function. In contrast, only 11 percent cited “the right technology” and less than 10 percent called out “the right data.”