As businesses begin to rebound from the economic downturn of the past year, advertising spend is once again surging. The Wall Street Journal reported that companies plan to increase their advertising budgets by 15% in 2021, the largest jump since the end of World War II.
Specifically, companies are pouring resources into digital advertising, outpacing traditional media placements such as television, radio and print. This is a powerful trend, propping up major tech companies and empowering small and medium-sized businesses to reach more people with greater specificity.
These
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in