3 Ways to Avoid Fluctuation Between In-Housing and Outsourcing Programmatic Media

The back and forth actually costs more than any projected savings

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I’ve spent a great deal of time in field marketing, and one thing that always amazed me was the centralization/decentralization seesaw. Whoever happens to be in charge of field marketing at headquarters decides that either centralized marketing would lead to more control, or we’d save money with decentralized marketing. If the status quo is centralization, the push is to move toward decentralization and vice versa.

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