3 Ways to Avoid Fluctuation Between In-Housing and Outsourcing Programmatic Media

The back and forth actually costs more than any projected savings

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

I’ve spent a great deal of time in field marketing, and one thing that always amazed me was the centralization/decentralization seesaw. Whoever happens to be in charge of field marketing at headquarters decides that either centralized marketing would lead to more control, or we’d save money with decentralized marketing. If the status quo is centralization, the push is to move toward decentralization and vice versa.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Your sites feature HTML here...