3 Ways That Mobile Analytics Can Provide More Consumer Insights Than Other Devices

Prioritizing it in marketing strategies can be particularly helpful with ecommerce

People move or change their email addresses more than they change their phone numbers. So why aren't marketers focusing more heavily on mobile advertising? Getty Images

Interested in commerce? Hear from Zappos CMO Tyler Williams and other executives at Adweek Ignite: Ecommerce July 10-12 in Seattle—apply here to attend.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@jackphilbin Jack Philbin is co-founder and CEO of Vibes.