Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
Organizations globally are using social listening platforms to better understand community perception, customer sentiment, brand recognition, influencer tracking, social return on investment and more. Unfortunately, most companies are not using this social data to drive pipeline and sales.