3 Ways Podcasts Generate Revenue, and Why Brands Should Support Their Creators

Their audience is engaged and connected

Podcast advertising is on track to hit more than $220 million in 2017, up 85 percent from last year. But with challenges like the lack of a universal method of tracking actual listeners (downloads don’t always indicate a human actually listened to an episode), it can be a daunting industry for marketers.

Podcasters care deeply about their subjects, whether they discuss current events or completely improvised comedic worlds; and fans of podcasts care deeply about the hosts.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in