Podcast advertising is on track to hit more than $220 million in 2017, up 85 percent from last year. But with challenges like the lack of a universal method of tracking actual listeners (downloads don’t always indicate a human actually listened to an episode), it can be a daunting industry for marketers.
Podcasters care deeply about their subjects, whether they discuss current events or completely improvised comedic worlds; and fans of podcasts care deeply about the hosts.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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