3 Ways Podcasts Generate Revenue, and Why Brands Should Support Their Creators

Their audience is engaged and connected

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Podcast advertising is on track to hit more than $220 million in 2017, up 85 percent from last year. But with challenges like the lack of a universal method of tracking actual listeners (downloads don’t always indicate a human actually listened to an episode), it can be a daunting industry for marketers.

@samimain sami.main@adweek.com Sami Main is social editor for Adweek, where she posts Adweek content onto social platforms and looks for creative ways to communicate what's new.