Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
The word privacy has long held negative connotations for brands, with many steering clear of the concept in customer interactions at all costs. But GDPR coming into effect in May has brought privacy to the fore of global conversations, and savvy marketers are using this new legislation as a way to surprise and delight their audiences.