3 Ways Leading Brands Build Trust via Social Media

Opinion: Without frequent interaction with customers, some organizations face uphill battles

For credit repair or pharmaceuticals, the value of social media can’t be overstated MicroStockHub/iStock

One of the biggest selling points of social media for brands is that it allows for the natural fostering of trust. For brands that operate in taboo/highly scrutinized industries like credit repair or pharmaceuticals, the value of social media can’t be overstated.