Facebook’s recent announcement of its advancement in pixel improvements is making waves in the sphere of online advertising. While the social network already boasts unparalleled trackability within a multitouch attribution model, its recent pixel enhancements were designed to help businesses drive even more conversions by automatically capturing website visitors’ information.
At my agency, Drive Social Media, we’re always looking for new ways to set our partners up for success. This updated pixel allows us to easily leverage our partner’s customer data to more accurately measure conversions, while also building larger audiences for remarketing purposes.
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