3 Ways Amazon’s Prime Day Is Ushering In Back-to-School Shopping Season

They’re aiming to establish themselves as a major player during this time of year

School’s out for summer, but Prime Day will awaken even the sleepiest of teenagers—and most importantly, their teachers and parents who are all clamoring for the best deals. Over the past five years, we’ve seen an evolution of this day, transforming from a pureplay Amazon event into an industrywide cultural moment.