3 Ways Amazon’s Prime Day Is Ushering In Back-to-School Shopping Season

They’re aiming to establish themselves as a major player during this time of year

Amazon logo with shopping bag icons.
Amazon has overcome the issue that brick and mortar stores face with back-to-school timing varying across the country. Amazon

School’s out for summer, but Prime Day will awaken even the sleepiest of teenagers—and most importantly, their teachers and parents who are all clamoring for the best deals. Over the past five years, we’ve seen an evolution of this day, transforming from a pureplay Amazon event into an industrywide cultural moment.

Amy Lanzi is evp, commerce lead, North America at Publicis Media.