3 Video Trends Shaping the Future of Digital Media

Opinion: Successful storytelling and content starts with being human and connecting

Today’s consumers expect content that’s live, on-demand and hyper-relevant pixelfit/iStock

Evergreen content will always be an important part of content marketing. However, relying too heavily on evergreen to drive engagement is not going to be the most effective strategy for marketers going forward. Today’s consumers expect content that’s live, on-demand and hyper-relevant.

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