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While cars, bikes, planes, scooters, mopeds and our own two feet will still all take us from point A to point B, the concept of time—how it’s spent and how it’s wasted—has evolved as consumers seek to squeeze out more productivity. Even out of their everyday commute. Mobility is no longer a buzzword, necessitating a “mobile strategy.” Instead, it’s now, to use Rumsfeldian logic, a known known.
By 2030, revenue from mobility services—businesses ranging from digital car-sharing and ride-hailing to autonomous driving—is expected to grow to nearly 1.2