3 Tips for Proving the ROI of Influencer Campaigns

The maturation and use of influencer marketing on a larger scale is enabling brands to connect influencer campaigns to sales.

Influencer marketing has been a social media marketing tactic for a while now, and still many marketers say finding the right influencer is a challenge, as is connecting influencer campaigns to business metrics. This is starting to change, thanks in part to the maturation of influencer marketing and its adoption on a larger scale.