3 Things Brands Should Know About Gen Z—and They’re Not All About Snapchat

Marketing and tech execs tackle next 'it' generation

Marketing has a new buzzword: Gen Z. Younger than millennials, the next generation is more reliant on digital than its predecessor, forcing brands to get more creative in their marketing.

@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.