3 ‘Superhuman’ Youth Marketing Strategies

Voxburner's youth market post about superhuman marketing strategiesWhat are the key lifestyle, digital and content trends amongst 16 to 24 year olds? Voxburner’s Head of Content Lara Piras reveals the key findings from the company’s “Youth Trends Report 2017.”

Lara Piras is Voxburner’s content and insights director, creating and overseeing in-depth reports for annual Voxburner events YMS London, YMS New York and soon-to-be YMS Berlin, YMS Singapore and YMS San Francisco. Youth Trends delves into a youth consumer behavior forecast for the year ahead and beyond, and Youth 100 reveals the top brands according to 16 to 24 year olds via a quant survey of over 2,000 young people. Considered a youth culture expert, her vast industry knowledge in multiple disciplines comes from working with some of the industry’s best, including The Future Laboratory, MTV, WGSN, Vogue U.K. and Vogue U.S. in New York. She has previously worked on youth research projects for big brands including size?, Channel 4, SUPRA and Peroni.