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For more than three years, The Simpsons writers Joel Cohen, Rob LaZebnik and John Frink have spent their early mornings working on a movie project from a Los Angeles Starbucks before heading to the nearby Fox studio lot.
To connect to the coffee shop's Wi-Fi, they have to click through Starbucks' website, which got the guys thinking: Why isn't there any entertaining content on the landing page? So, the trio created a mini web series to fill the space and pitched it to Starbucks.