3 Reasons Why Taylor Swift’s Tumblr Letter To Apple Was So Effective

Anyone looking to be persuasive can learn a lesson or two.

So as we know from this morning’s Ticker, Taylor Swift worked her Tay Tay magic and got Apple to change its policy surrounding payment for artists who are streamed during the three-month free introductory period on Apple Music. In a nutshell, artists and producers weren’t going to be paid. Swift threatened to pull her hit record 1989 in a Tumblr post yesterday called To Apple, Love Taylor, arguing that, “These are not the complaints of a spoiled, petulant child. These are the echoed sentiments of every artist, writer and producer in my social circles who are afraid to speak up publicly because we admire and respect Apple so much. We simply do not respect this particular call.”