3 Reasons Why Marketers Are Moving Away From Never-Ending Feeds to Strategy-Based Stories

The future of social media is ever-changing

Since the dawn of social media, we’ve grown accustomed to the feed. We were fine with our FOMO-fueled vertical scrolling—until stories came along and changed the game. Even the most resource-challenged CMOs are realizing the need to develop their story strategy, a decision supported by three key drivers: engagement, visibility and insights.