Facebook recently rolled out its new View Ads feature to the public. The initiative—catalyzed by Russian influence on the 2016 U.S. presidential election and underlined by the Cambridge Analytica data breach—is Facebook’s latest attempt to increase the level of transparency that users experience on the platform.
At my agency, Drive Social Media, this immediately made everyone’s ears perk up. A handful of my coworkers asked me if I was worried about every other agency in town being able to see the campaigns we’re creating for our clients and piggybacking off of the creative, messaging or strategy.
But
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