3 Reasons Marketers Shouldn't Mourn the Death of the Keyword

They should embrace a focus on intent instead

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Admittedly, the declaration that keywords are “dead” is meant to be melodramatic. Keywords, of course, are neither mortal, nor are they going anywhere. And to state that keywords are dead—no longer important for search marketing—isn’t the whole truth. Nevertheless, sweeping statements like “the death of the keyword is imminent” are important to consider as search marketing and advertising adjusts to changing consumer search behavior.

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