3 Reasons Banks Market on Twitter Most in Social

Tweeting bankers may feel counterintuitive — it’s a short space for content in a profession known for verbosity. But it’s true — bankers prefer Twitter to the other social channels for marketing efforts, finds a recent study.
As Tanaya Macheel wrote yesterday on Tearsheet about L2’s research:

Banks use Twitter more than Facebook, Instagram or LinkedIn — of 123,000 posts by financial brands, 79 percent were posted to Twitter compared to 12 percent on Facebook — and not just as a channel for customer complaints, as many other brands in service businesses do.