3 Powerful Ways Augmented Reality Is Disrupting the Customer Journey

It will improve the buying experience

AR will soon become mainstream. Getty Images

When Pokemon Go came out in 2016, the general public lost their damn minds. Within days of its release, the augmented reality-based game had millions of players from all age demographics going to great lengths to catch all the characters—some of them even getting hit by cars and falling off cliffs.

@MollStLouis Molly St. Louis is a freelance writer for Adweek.