How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.
The first iPhone launched the summer before I graduated from college. The curriculum for a degree in advertising at the time didn’t envisage the mobile and data explosion ahead—advertisers would soon buy audiences rather than channels, robots would buy ads from other robots and rookie content creators would make more money off a few brand-sponsored posts than seasoned directors make in a lifetime.

INDEPENDENCE DAY SALE
Subscribe today!
APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF
Already a member? Sign in