3 Onsite Elements to Drive Mobile Conversions

It’s no surprise that the growth of mobile has been astronomical. Every industry has been impacted by the advancements in this type of technology, and as a result, brands have had to adapt their marketing strategies to accommodate this significant portion of users. To ensure that your users on mobile devices are being provided with an optimal experience online, you need a site that is tailored for their device. Ultimately, the best way to achieve this is with a responsive design. This sort of website design ensures that regardless if users are visiting your website from tablet, desktop, or mobile, the site appears at is intended to. Whatever platform the user comes from, the site renders to fit the size of their screen. Once you’ve got your responsive design in place, how do you help facilitate conversions so that your brand can improve overall sales? Well, there are three simple tactics that we’ve found to be incredibly helpful at driving conversions and improving ROI for brands online. To improve the conversions that come from mobile users, make sure you’ve got the following three functionalities in place: Easy-to-Find Contact Information A lot of brands (especially those in the e-commerce space) make the mistake of thinking that they don’t need to be easy to access via phone. Unfortunately, this can be a costly mistake. When users are on mobile, they’re likely to be on-the-go and thus in need of some quick way to get in touch with your brand. When you’re placing your contact information, like a phone number, on your site, make sure that it’s incredibly easy for the user to find and that they don’t have to search for it. For most companies, the best spot is at the top of the page, so that the user can find it immediately regardless of what part of your website they’re on. Also, a click-to-call number is essential for mobile users. This way, the user can simply click your phone number and it will automatically dial and connect with a representative from your company. If the user finds it difficult to get in contact with someone from your company, especially when they’re on the go and in need of a quick call, they’ll likely to move onto a different brand that they can actually get in touch with. Concise Messaging Regardless of the platform that you’re on (desktop or mobile), most users don’t want to read paragraph upon paragraph, but this holds especially true with mobile users. Smartphones have significantly smaller screens than desktops, so reading a lot of text can be a strenuous task. The simplest fix for this is to make sure that your messaging is succinct. Use brief but compelling language to highlight your core messages and brand value without bombarding the user with too much information. Offer users more information on landing pages should they want to learn more about a particular product or service. If users are given too much information to read through, more likely than not, they won’t actually read it. Subsequently, if users aren’t reading what your site says, and therefore not understanding the value your company offers, they’re not likely to convert. Strong Calls to Action A compelling call to action (CTA) is what encourages the user to take the next onsite step. Often, this is what leads to a conversion. Whether the CTA is “buy now” or “make an appointment” these buttons are critical to fostering engagement. To make sure that users on mobile are moving further down the funnel, crafting a compelling and vibrantly displayed CTA is essential. CTAs should be located prominently on the page so that the user easily can find what they need to, and they should be optimized for mobile screens. CTA buttons on mobile should be designed for the respective size of a smartphone and should be easy to click on with a thumb — not a traditional mouse and keyboard. Improving Your Mobile Presence For any brand to be successful online, tailoring your marketing methods and website design to users on mobile has become increasingly more important. Many companies are adopting a “mobile first” mentality so that they can effectively meet the needs of most of their consumers. Without tailoring your website design to include a mobile audience, you’ll find it difficult to foster new sales.

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3 Onsite Elements to Drive Mobile Conversions

Gabriel Shaoolian

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Gabriel Shaoolian