Direct Mail Marketing

3 Methods of Increasing Direct Mail Response Rates

Headshot of Summer Gould
By Summer Gould

Many marketers struggle with how to increase their direct mail response rates, year over year.

There can be many reasons for falling response, such as the offer, the creative or the list. Sometimes, it’s because the lead attribution is unclear. Because many customers travel through varying channels before purchase, it can be hard to know where they originated.

So with ever-increasing pressure to stay out in front of current marketing trends, it becomes very important to validate

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Headshot of Summer Gould

Summer Gould

A blog about Direct Mail Marketing, tips, tricks and what not to do.Summer Gould is President of Eye/Comm Inc. Summer has spent her 27 year career helping clients achieve better marketing results. She has served as a panel speaker for the Association of Marketing Service Providers conferences. She is active in several industry organizations and she is a board member for Printing Industries Association San Diego, as well as a board member for Mailing Systems Management Association of San Diego. You can find her at Eye/Comm Inc’s website: eyecomm.org, email: summer.gould@eyecomm.org, on LinkedIn, or on Twitter @sumgould.

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