3 Lessons From Top Producers on How to Tap Into Real-Time Content

Opinion: Stay connected to the buzz happening in the moment across social channels

Success demands weaving together the best social content, stories and conversations into live events LeoPatrizi/iStock

Live social content and streaming media have completely changed the way we stay connected and entertained and how we interact with live TV broadcasts and events in the moment. Highlights of 2018 FIFA World Cup Russia went viral across Facebook, Instagram, Snapchat, Twitter and YouTube, including millions of fans who took to social following Cristiano Ronaldo‘s hat trick, among other epic moments.