3 Lessons From Cannes on How Tech Can Improve the Industry

It isn't killing creativity—it's enhancing it

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

A key question kept cropping up during my time at the Cannes Lions this year: Is technology killing creativity? My answer is, unabashedly, no. Emerging technology—such as artificial intelligence (AI) and machine learning, new programming languages, augmented reality (AR) and the use of voice—can be an incredible provocation, tool and opportunity for great creative work.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in