3 Keys to Successful Lead Generation in a Post-Cookie World

The insurance industry can teach marketers about acquiring new customers without cookies—here's how

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With Google set to phase out third-party tracking cookies from its Chrome browser by late next year, lead generation marketers will need to find new ways of identifying and reaching their target consumers. Like so many marketers, those in the lead generation space have long relied on this outside behavioral data to identify and reach their target customers.

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