3 Key Advertising Takeaways From the IBM Think Conference

Blockchain, identity and AI

The 2019 IBM Think Conference in San Francisco offered several glimpses at how the venerable technology company and its partners envision the future of advertising. With blockchain, artificial intelligence and more, IBM expects a more efficient market as it becomes easier to track the flow of ad dollars from brands to consumers and as consumers become easier to track across multiple devices and online identities. All of which is sprinkled with what CEO Ginni Rometty called “random acts of digital and AI.”

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