3 Important Search Trends to Look Out For in 2021

There probably won't be game-changing disruptions in search this year

mobile search
Marketers should be aware of zero-click search and Google passage ranking. Getty Images

Let’s be real: We’re all ready to leave 2020 behind. And yet, making predictions for 2021 feels like tempting fate too. What can we expect in the coming year? I don’t know—but being able to go to a restaurant and not have to eat surf and turf in a drafty makeshift yurt on the sidewalk would be nice.

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Performance Marketing contributor Phil Frost is the founder and COO of digital marketing agency Main Street ROI.