3 Digital Ad Players Cashing In on YouTube's Brand Safety Issues

Each previously laid the groundwork to reap rewards now


An opportunity lies in every crisis, as the oft-used saying goes, and the modern world of advertising technology is no exception. With YouTube’s ongoing troubles over advertisers like AT&T, Verizon and Johnson & Johnson pulling their ads from the platform because of its sometimes racist, sexist, homophobic and extremist videos, some digital players offering solutions are reaping rewards.

“I’ve been busier than I have been in a long time,” said Michael Henry, CEO of OpenSlate. “I haven’t slept in a few days.”

On Wednesday, GroupM announced a

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