3 Benefits to Using Facebook's Value-Based Lookalikes

This is a feature on the social media platform that marketers often overlook

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Value-Based Lookalike Audiences, which launched in 2013, has been labeled the “bread and butter” for most Facebook marketers. Lookalike targeting, a popular advertising technique across many areas of digital advertising, uses data from past advertising campaigns to identify audiences that have similar behaviors to the people that have clicked on or converted on ads.

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