3 Benefits Resulting From Ad-Tech Tax Cuts

55% of ad spend budget went to paying the supply chain

Tackling the ad-tech tax is a high priority during this time when many are demanding more transparency. Getty Images

Brands have been sounding a steady drumbeat for more transparency in digital advertising for a while. Now that the programmatic ecosystem is starting to shine the light on itself, the sights revealed tend to be displeasing more often than anyone would like. This current push toward greater transparency makes 2018 an opportune time for the industry linchpins, the advertiser and the publisher, to do something about the ad-tech tax.

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Michael Nevins is the chief marketing officer of Smart.