29Rooms Is Expanding Internationally Under New Partnership With IMG

The digital media publisher secured a multiyear deal with IMG, an Endeavor company, to expand the pop-up event to include six cities in the United States and two international cities within the next 18 months, said Refinery29 co-founder and executive creative director Piera Gelardi.

The event had previously launched in New York and L.A. and was expanded to Chicago and San Fransisco last year.

Refinery29 will oversee the “creative innovation,” and IMG will take on execution, promotion, production and logistics, Gelardi said, declining to provide financial terms of the arrangement.

Jacob