29Rooms Is Expanding Internationally Under New Partnership With IMG

The Refinery29 pop-up event is heading to Canada and Europe

The pop-up event will travel to 6 U.S. cities and 2 international ones within the next 18 months. Dianna McDougall for Adweek

29Rooms, the Instagram-friendly, advertising-supported traveling installation from Refinery29, is expanding internationally.

@SaraJerde sara.jerde@adweek.com Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.