In the television campaign for the 2018 Honda Accord, trophies come to life and spread the message that no matter how successful you are, you can always improve.
The automaker extended the initiative to Facebook and Twitter, launching a social campaign that will run through March and allow people to nominate their friends on those social networks for “personalized awards” to acknowledge their “achievements.”
The Facebook and Twitter campaign is made up of 76 “contextually focused, narrow” audience nomination videos, as well as six broad audience videos, and users can nominate their friends in categories such as “Biggest Armchair Quarterback” and “Biggest Undiscovered Singer.”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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