Social Pro Daily

There Are Over 2 Billion Conversations Between Messenger Users and Businesses Every Month

100 million people interacted with suggestions from M in November

Sephora was one of many companies to provide customer service via MessengerFacebook
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By David Cohen

Facebook turned its year-in-review eyes toward Messenger Platform and suggestions from M, its messaging application’s virtual digital assistant.

The social network said its 1.3 billion-plus users generate more than 2 billion conversations between people and businesses every month, and there are now more than 200,000 Messenger bots on the platform.

According to Facebook, the top five verticals for businesses on Messenger in 2017 were:

  1. Professional services
  2. Retail
  3. Local entertainment
  4. Public good
  5. Media

And the top five countries in terms of people messaging businesses via the app were:

  1. U.S.
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David Cohen

David Cohen is editor of Adweek's Social Pro Daily.

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