2016 Marketing Tactics and Technologies
Every year, Target Marketing completes an extensive Media Usage Survey, asking readers how they’re allocating the budgets, what media they’re favoring and more. What follows is data from the fourth section of the 2016 survey.
As marketing has evolved during the past 10 years, tactics and tools have become more important than media channels themselves. This question was designed to get into the emerging strategies and important tools shaping the marketing landscape.
4 Quick Takeaways
- Abandoned or Undiscovered? AR and NFC are the two least-used technologies.
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