2016 Facebook and Instagram Awards Winners

Facebook announced the winners of its 2016 Facebook and Instagram Awards.

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Facebook announced the winners of its 2016 Facebook and Instagram Awards.

The social network highlighted the following trends among this year’s entries in an email to SocialTimes:

  • More than three-quarters of winning entries from Europe and the Middle East included a video component, with that figure reaching 80 percent in the Asia-Pacific region and trending high in Latin America, as well.
  • Campaigns from the Asia-Pacific region continued to use humor to drive attention and engagement.
  • Purpose-led marketing, or campaigns that urged people to do something noble, performed strongly.
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