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The social network highlighted the following trends among this year’s entries in an email to SocialTimes:
- More than three-quarters of winning entries from Europe and the Middle East included a video component, with that figure reaching 80 percent in the Asia-Pacific region and trending high in Latin America, as well.
- Campaigns from the Asia-Pacific region continued to use humor to drive attention and engagement.
- Purpose-led marketing, or campaigns that urged people to do something noble, performed strongly.