2016 Channel Spending Trends

Every year, Target Marketing completes an extensive Media Usage Survey, asking readers how they’re allocating the budgets, what media they’re favoring and more. What follows is data from the second section of the 2016 survey.

So where exactly is that money going? This chart breaks down each marketing channel (or “method,” because not all of the ways you can allocate budget today are what you’d call “media channels”) and whether spending is increasing, decreasing or staying the same in that channel, or if the respondent doesn’t use that channel at all.

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