2010 Census Turns to Facebook to Maximize Impact, Reach Young Adults


As the year 2010 gets underway, so does the federal Census in the United States — only this time around it has gone somewhat digital, incorporating Facebook and other digital media to spread the word about being counted.

While the Census still only accepts mailed-in responses, the point of the online effort is to make more people aware that it is happening, especially people who might otherwise ignore it.

Or as as Joanne Dickinson, Chief of Customer Research and Marketing for the U.S.

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