2 Years in the Making, LinkedIn’s Brand Refresh Aims to Make the Platform More Inviting

Photography is a key element of the platform's new look

Redesigned LinkedIn logo for 2019
The trademark LinkedIn blue is still featured, but the new color palette complements it. LinkedIn

Two years of planning went into today’s introduction of a refreshed brand for LinkedIn, highlighted by changes to its logo, typography, colors and shapes.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.