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1800 Tequila celebrated the 10th anniversary of its Essential 1800 Artists Series by teaming up with world-renowned Spanish artist Okuda San Miguel on six limited-edition bottles and collaborating with Snapchat on a corresponding augmented reality experience.
Snapchat uses AR to transform each bottle into a marker, which creates a filter that enables users to engage with lenses.
San Miguel said in a statement, “It has been an exciting challenge to design my first series of tequila bottles for this 10th anniversary of 1800 Essential Artist Series.
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