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It’s easy for brands like Sephora and Starbucks to tweet plenty of beautiful looking photos. After all, their products are beautiful! Who doesn’t love a moody shot of a coffee on a cold, drizzling afternoon, or the latest eye shadow kits in a rainbow of colors?
But for those brands whose products are intangible (like a management consulting firm) or generally not-that-pretty (like accounting software), there is still hope. They can still take advantage of the huge uptick in retweets and engagements that pictures generate.