Data

14 Ways Brands Can Put One-to-One Marketing Back to Work

Understanding both 'action' (what you did) and 'reaction' (what recipients did in response) is key

ecommerce-transaction-data-2021 — There are too many companies where “nothing” is properly classified.Malte Mueller/Getty Images

May 10, 2021

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

Of various types of behavioral data, transaction data is the most predictable, as it’s about the exchange of hard currency for chosen products and services. There really is no stronger indicator for product affinities than repeat purchases.

Stephen H. Yu

Stephen is president and chief consultant at Willow Data Strategy.

Data

14 Ways Brands Can Put One-to-One Marketing Back to Work

Understanding both 'action' (what you did) and 'reaction' (what recipients did in response) is key

Stephen H. Yu

About

Subscriptions

Events

Publications

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

Stephen H. Yu