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Performance Marketing
Performance Marketing The Adweek 50 Direct Mail Marketing Email Marketing Experiential Mobile Out of Home Search Engine Marketing Search Engine Optimization

Performance Marketing

14 Instagram Data Findings That Every Marketer Needs to Know

Here's a tease: @mentions inspire 56% more engagement

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By Christopher Heine

 

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Instagram's well-documented rise as a mobile-social platform has intrigued marketers for the last few years, but data showing what content works versus what doesn't has been scant—until now, that is.

Simply Measured studied the Interbrand top 100 list on Instagram during the third quarter and pitted the stats against its 2012 and 2013 benchmarks for the same period. For example, the Seattle-based vendor examined these names in its research: MTV; Mercedes-Benz; H&M; Nike; Starbucks; BMW; Adidas; and Disney.

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Christopher Heine

  • @Chris_Heine

Christopher Heine is a New York-based editor and writer.

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